ICEB 2025 Paper Sessions


Day 2: August 22, 2025, FRIDAY

Hanoi Time 14:00 - 15:45 FRIDAY August 22, 2025

 

Room:

1001

Chair: Yan Li

ESSEC Business School, Singapore

Session 1: AI and Cross-Border E-Commerce

PID a

Authors

Paper Title

2 / 2

Dong Hyun Lee

Qualitative Causal Analysis for Textual Data using Generative AI's Qualitative Coding and Data Visualization

19 / 19

Rezwan Ahmed and Arnob Zahid (via ZOOM)

Leveraging Machine Learning for Predicting Health Perceptions: A Behavioral Analytics Approach Using U.S. National Survey Data

25 / 25

Tanglin Lu, Qinghua Zhong, Guanai Ye and Nan Ma

Cross-Border E-commerce and Industrial Agglomeration: Evidence from China s Cross-border E-commerce Comprehensive Pilot Zone

47 / 47

Nandana Vinod, Vijay Pujari and Nitin Simha Vihari Poluru

Examining the Influence of Instagram Influencers on Female Consumer Perceptions and Decision-Making in Luxury Beauty and Makeup Product Purchases

Room:

1002

Chair: Mai Nguyen Thi Tuyet

National Economics University

Session 2: Digital Marketing

PID a

Authors

Paper Title

27 / 27

Minh Ngoc Bui and Van Hung Bui

The Impact of Digital Self-Checkout Technology on Customers Intention to Use with The Mediating Role of Trust in Vietnam s Retail Industry

31 / 31

Tingting Zhang, Yonghong Long and Josephine Chong

Research on the Impact of Live Streaming E-Commerce on Agricultural Total Factor Productivity

63 / 63

Oanh Dinh, Huyen Nguyen and Nguyen Vu

The Impact of Sensory Marketing on The Purchase Decision of Environmentally Sustainable Products at Retail Stores: The Case of The Food Sector in Vietnam

64 / 64

My Nguyen, Linh Nguyen and Tuan Pham (via ZOOM)

Dataset on factors influencing consumer acceptance intention towards Circular Business Models: A case study in Vietnam


Room:

1006

Chair: Huy Nguyen Quang

National Economics University

Session 3: E-Healthcare and E-Finance

PID a

Authors

Paper Title

11 / 11

Kittikorn Kasaetip, William Yu Chung Wang and Mina Cu

A Case Study in Integrating Digital Solutions for Improving Vaccine Supply Chain Efficiency

30 / 30

Zhulin Sun, Wenchi Ying, Kathy Ning Shen and Xiaofei Liu

Assetization-Oriented Data Governance: An Exploratory Case Study

55 / 55

Chi Yiu Mok and Yung-Ming Li

A Collective Financial Intelligence Approach to Bitcoin ETFs Investment

60 / 60

Yumei Luo, Suxin Li, Liyue Lu and Jia Zheng

How the Practice of Online Medical Consultation Platforms in China Influences Physician Role Transformation

97 / 97

Zhi Peng Ong, Yaohong Zhuo, Zhi Quan Ong and Hock Hai Teo

Digitized Hypocrisy Induction Towards Smoking Cessation: Development and Evaluation in a Controlled Trial


ZOOM:

1007

Chair: Qionglei Yu

Newcastle University, Newcastle upon Tyne, U.K.

Session 4: AI and New E-commerce via ZOOM

PID a

Authors

Paper Title

32 / 32  

John Hamilton, Suzie Pont and Singwhat Tee

HR Workplace Professional s Satisfaction in Australian Not-For-Profit Organizations: Overcoming Negative Sentiment Conditions

44 / 44

Xuewen Gui and Kaixuan Fan

Mechanism and Pathways of New E-commerce Empowering Rural Industrial Revitalization

 

 

 

99 / 99

Dandan Chen and Yitang Zeng

Exploring Discursive factors Influencing Consumers Online Engagement for Cross-border Tourism Destination

ZOOM:

1008

Chair: Jayan Kurian

The University of Technology Sydney, Australia

Session 5: Applications in Healthcare via ZOOM

PID a

Authors

Paper Title

4 / 4

Wen-Ming Shiau, Eldon Y. Li, Hsi-Jun Lu and Ching-Sheng Hung

STARS: A laboratory automated closed loop system in medical services

13 / 13

John Hamilton and Syeda Arfa Ali

Delivering software and AI sustainable performance: A CB-SEM pathways approach

18 / 18

Xiang Wang, Shengzhan Yan and Xiaoyang Zhu

Designing Game-Based Asthma Rehabilitation Services for Children

45 / 45

Jie Wang, Yu Yao Zhang and Da Run Ni

Intelligent Healthcare and Intelligent Medical Guide Vehicle Design Practice

 

Hanoi Time 15:45 - 16:15 FRIDAY August 22, 2025

Session Break (Venue: Hallway of the Floor 10)


Hanoi Time 16:15 - 18:00 FRIDAY August 22, 2025

 

Room:

1001

Chair: Yung-Ming Li

National Yang Ming Chiao Tung University, Taiwan

Session 6: E-Entrepreneurship and Human Factors

PID a

Authors

Paper Title

17 / 17

Thi Chinh Nguyen, Minh Quan Bui, Binh Minh Tran and Thanh Tuấn Phan

Harnessing Digital Implementation for Sustainable Success in E-Entrepreneurship in Vietnam

46 / 46

Aleksandr Trudov, Vijay Pujari and Nitin Simha Vihari Poluru

Emotional Narratives in Advertising: Analysis of the Effects of Negative Emotional Storytelling on Brand Perception

62 / 62

Yumei Luo, Zeyun Ling and Luoyan Meng

How Acoustic Cues Influence Viewers Participation in Travel Videos?

66 / 66

Quyet Tien Nguyen, Nam Bui Danh, Tu Uyen Ta Thi, Ngoc Anh Bui Thi, Quynh Anh Nguyen Thi and Huong Tra Dinh Thi

Click, Want, Worry: The Double-Edged Effect of Personalized Recommendations in Vietnam s Fast Fashion Industry

100 / 100

Le Thi Huong Lan, Do Hoai Linh, Le Quynh Anh, Nguyen Dang Linh Nga, Vu Minh Phuong and Le Thi Minh Duyen

The Impact of Venture Capital on Startup Performance: Global Case Studies and Recommendations


 

Room:

1002

Chair: Yumei Luo

Yunnan University, Kunming, China

Session 7: Social Commerce

PID a

Authors

Paper Title

53 / 53

Mengyue Liu, Elise Gao and Yan Li

Analyzing How AI-Driven Social Matching on Metaverse Platforms Affects Users Perceived Interaction Quality: The Case of Bondee

67 / 67

Chih-Lun Wu

The Role of Social Capital in AI Adoption: Examining the Impact of Privacy and Security Concerns on User Behavior

68 / 68

Zuguo Fu and Gloria H.W. Liu

Acceptance of AI-enabled Augmented Reality Exhibition Guide Systems in Chinese Museums

72 / 72

Paphakorn Mongkhammuen and Jengchung Victor Chen

The Role of Negative Cognitions and Anger in Compulsive Use of Short Video Platforms


ZOOM:

1007

Chair: Ravishankar Sharma

Zayed University, Abu Dhabi, U.A.E. 

Session 8: AI Applications via ZOOM

PID a

Authors

Paper Title

1 / 1

Jayan Kurian and Blooma Mohan John

Design Levers of Community-Based Emergency Services: An Institutional Theory Approach to Digital Workplaces

5 / 5

Sam Marino

Dynamic Warehousing: AI Approach

7 / 7

Poju Chou, Yu-Hsiu Lin and Eldon Y. Li

Trend Analysis and LLM Agent Generated Report Assessment of ChatGPT Applications in Healthcare

9 / 9

Edmund Evangelista, Syed M Salman Bukhari, Arnob Zahid, Amril Nurman and Ravishankar Sharma

IoMT Devices, Big Data, Machine Learning, and Agentic AI: Value Net Analysis of Wellness Monitoring and Control

52 / 52

Yayao Gao and Qiong Jia

Understanding AI Hallucination Effects on Human-AI Symbiosis Quality based on Extended Cognition Theory


ZOOM:

1008

Chair: Qiong Jia

Hohai University, Nanjing, China

Session 9: Design Research & Applications via ZOOM

PID a

Authors

Paper Title

24 / 24

Shu Ping Sun, Han Long Fu and Yan Hui Wang

Interactive Experience Design of Finger Exercises Based on Leap Motion Recognition

26 / 26

Xiang Wang and Xinyu Huang

Service Design of a Voice Rehabilitation System for Laryngectomees Based on Serious Games

29 / 29

Xin Liu, Jia Chen Yuan, Jin Wei Qu, Sheng Zan Yan, Ya Jing Hou and Cheng Li Yang

Design of electric heavy truck battery swapping UAV system under the background of low-altitude economy

38 / 38

Xiang Wang, Chengli Yang and Jingwen Lu

Research on the Strategy of Integrating Intangible Cultural Heritage into University Design Aesthetic Education Courses Empowered by Digital Intelligence Technology

49 / 49

Stephen Maxwell and John Hamilton

Skilled software coder assessment of the impact of AI on coding and its implications for business development and sustainability

 


Hanoi Time 14:00 - 15:45 SATURDAY August 23, 2025

 


Room:

1001

Chair: William Y.C. Wang

University of Waikato, Australia

Session 10: AI and Applications

PID a

Authors

Paper Title

75 / 75

Li-Ying (Vivian) Huang

Exploring the Application of Artificial Intelligence in Aging Societies from a Global Perspective: Taiwan's Challenges and Future Development Strategies (A Literature Review)

78 / 78

Kuancheng Huang and Pei-Chen Chung

Solving a Dynamic Revenue Management Problem of Airlines by Bid Price Learning and Approximate Policy Iteration

85 / 85

Burin Deesiri and Noptanit Chotisarn

Enhancing Thai Annual Report Queries with Retrieval‑Augmented Generation



Room:

1002

Chair: Gordon Jing-Xing Hao

Beihang University, Beijing, China

Session 11: AI and Applications

PID a

Authors

Paper Title

6 / 6

Thi Nam Tran Tran, Cheuk Hang Au, Senali Madugoda Gunaratnege and Vipin Saini

The Role of Artificial Intelligence (AI) in Mental Health: A Systematic Review

16 / 16

Buraj Patrakosol

Understanding Cryptocurrency Adoption Decisions in Thailand: Risk Perception and Risk Management Capabilities

96 / 96

Sabbor Hussain, Dramane Thiombiano and Jo-Hui Chen

A Comparison of Machine Learning Models for Predicting the Direction of Bitcoin Using Technical and Macroeconomic Indicators

Room:

1006

Chair: Hung Nguyen Vu

National Economics University

Session 12: Reviews and Gamification

PID a

Authors

Paper Title

22 / 22

Lilinwei Chen, Jin-Xing Hao and Liyuan Zhao

Mechanism of Serious Gamification: Enhancing Learning Engagement Through Dual Dimensions of Flow Experience

 

 

 

88 / 88

Rajiv Kumar, Sachin Choubey and Venkataraghavan Krishnaswamy

Predicting Review Helpfulness: An Integrated Modeling Approach

94 / 94

Tao Xu, Manni Gao, Xudong Liu, Qiang Ye, Lin Ma and Bingyu Zhu

Intelligent Travel Avatar: A LLM-based Tourism Quadrupedal Robot

ZOOM:

1007

Chair: Larry F.K. Chang

Kaohsiung University of Science and Technology, Taiwan

Session 13: AI and Applications via ZOOM

PID a

Authors

Paper Title

80 / 80

Jaikiran Dhanasekaran and Sayantan Mitra

Materiality Matters: A Socio-Material Perspective on Algorithm Sensemaking

84 / 84

Jiaxiao Wang

LLM-Powered Entity Alignment for Enhanced Scientific Collaborator Recommendation

89 / 89

A.B.M. Munibur Rahman, Yang Jialiang and Zhan Zhan

Pedagogical Transformation through Artificial Intelligence: Implementation Barriers and Adoption Strategies in Business Education

98 / 98

Wenyan Yi, Li Li and Yitang Zeng

A Study on the Influencing Factors of Chinese Consumers' Purchases of Products Promoted by Foreign Streamers

77 / 77

Ting Li, Lili Dai, Chunhua Hu, Peng Qian, Qing Zheng and Zhihong Yin

The Impact of General Education Curriculum in Application-Oriented Universities on Students' Global Perspective Development: The Moderating Role of AI-Empowered Teaching


 


ZOOM:

1008

Chair: Aijaz A. Shaikh

Institute of Information and Computational Technologies, Almaty, Kazakhstan

Session 14: Multidisciplinary Issues in E-Business via ZOOM

PID a

Authors

Paper Title

8 / 8

Ya-Chen Liu

The Evolution of Workforce Flexibility: Extending Atkinson s Model in the Era of Digital Open Talent

15 / 15

Kun Tian

AIGC Adoption and Cross-border E-commerce Growth: Synergistic Roles of Institutional Openness and Learning Supply Chains

20 / 20

You-Ta Wu, Shin-Yuan Hung and Jj Hsieh

The Impact of Health Literacy and Lifestyle Medicine on Personal Health Improvement: An Action Research Approach

23 / 23

Jiajia Du, Yaqin Dou, Ting Hu, Lufan Chen and Yuxin Zhang

An Empirical Study on the Impact of Data Asset Evaluation Policies on Stock Prices of Listed Companies

54 / 54

Xinyin Zhang, Yaqin Dou, Jiayi Zhao, Ting Hu and Hengyi Chen

Research on Innovative Supply Chain Finance Models Empowered by Digital RMB

 

Hanoi Time 15:45 - 16:15 SATURDAY August 23, 2025

Session Break (Venue: Hallway of the Floor 10)

Hanoi Time 16:15 - 18:00 SATURDAY August 23, 2025

 

Room:

1001

Chair: Rajiv Kumar

Indian Institute of Management Kashipur, India

Session 15: E-Logistics Strategies

PID a

Authors

Paper Title

12 / 12

Nguyen Ngoc Thanh and Wang William Yu Chung

Factors Influencing Information Sharing in Vietnam s Lychee Supply Chain

36 / 36

Jao-Hong Cheng, Jie-Feng Wu and Li Ming Wang

The Impact of Supply Chain Transparency and Reciprocity on Supply Chain Performance: Greenwashing as a Mediator

91 / 91

Anh Nguyen, Lan Nguyen, Trinh Luu, Hue Le and Cong Hoang

Barriers to the Adoption of Smart Warehousing Technologies in Logistics SMEs in Vietnam

Room:

1002

Chair: Dong Hyun Lee

Sangmyung University, South Korea

Session 16: ESG and Green Logistics

PID a

Authors

Paper Title

81 / 81

Nora Rizal, Jurry Hatammimi and Astrie Krisnawati

Advancing Innovative Digital E-Waste Management: A Preliminary Study of Economic Valuation Based on the TCCM Framework

82 / 82

Astrie Krisnawati, Nora Amelda Rizal and Damayanti Octavia

Revealing the Nexus of ESG Trends towards Circular Economy in E-Business with TCCM Framework: Refining Future Research Agendas

92 / 92

Van Loi Ta, Quang Hieu Nguyen, Huynh Thai An Nguyen, Le Thanh Tam, Thi Thanh Van Pham and Tue Lam Nguyen

Drivers and Impacts of Green Logistics Adoption in Vietnam s E-Commerce: Evidence from a Mixed-Methods Study


 

ZOOM:

1007

Chair: Cheuk Hang (Allen) Au

Edith Cowan University, Australia

Session 17: E-Business Design Research via ZOOM

PID a

Authors

Paper Title

21 / 21

Xiaoyang Zhu, Yufeng Xin and Xiang Wang

Digital Intelligence Empowering the Revitalization Design of Historical and Cultural Districts

28 / 28

Vyacheslav Zhukov

Toward Automated Detection of Economically Significant Anomalies in Digital Storefronts: Evaluation Criteria and Conceptual System Architecture

43 / 43

Xiang Yi Ma

A Study of the Impact of Art Experience on AI Acceptance

51 / 51

Lijun Xu and Yaxin Zheng

Research on Innovative Design of Electrical Products under the Integration of Art and Engineering X A Case Study of Design Application of Mobile Charging Piles and Exploration of Graduate Education Models

70 / 70

Ziyi Zhang and Yitang Zeng

Text Analysis of Danmaku in Orange Live Sales Based on LDA Model

ZOOM:

1008

Chair: Arnob Zahid

University of Waikato, New Zealand

Session 18: Methods and Models via ZOOM

PID a

Authors

Paper Title

14 / 14

John Hamilton and Singwhat Tee

Multicollinearity: Checking Processes in AMOS CB-SEM Studies

34 / 34

Yu Yao, Kaiqiang Sun, Long He, Hongchao Wei, Mingfang Zhang, Yujing Yang and Tong Sun

Emotion Recognition-Based AIGC Tools and Methods in Virtual Experience Applications: An Analysis

41 / 41

Xuanxuan Zhao and Shengzan Yan

Research on Design of Elderly Diabetic Health Management Products Based on KJ-AHP Method

73 / 73

Meihua Zuo, Huanglin Lai, Zhouyang Liang and Jiayu Zuo

Research on the Dynamic Evolution Mechanism of Brand Competition Relationship Networks Based on Stochastic Actor-Oriented Model

93 / 93

Yitang Zeng and Li Li

Research on the Impact of E-commerce Hosts' Capabilities on Consumers' Perceived Trust Based on fsQCA

a The PID in the table is linked with the paper in the PDF format and the presentation in the PPTX format. Please click the links to view the files.

 Indicates an outstanding paper.

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